Lansley launches games4life
Published on: 13th June 2012
A new campaign to inspire Yorkshire and Humberside to get active during this year's summer of sport has been launched by Health Secretary Andrew Lansley.
Games4Life will build on the excitement of the sporting activities taking place this summer and wants to encourage millions of people across the nation to get involved.
The launch comes as new figures show that there will be more than 1,200 hours of sport on TV this summer, which is an average of 13 hours a day. Research has revealed that 93% of Britons will be tuning into some of this coverage during the next three months.
The survey also shows that more than three fifths of people in Yorkshire and Humberside (61%) will snack on crisps, close to one in two (44%) will drink alcohol and one in five will eat a takeaway whilst watching.
In a bid to get the nation up off the sofa, Games4Life will be encouraging everyone to fill out an activity check questionnaire in return for a tailored Games4Life activity pack to keep both adults and kids active during the summer months.
The campaign will bring ideas and inspiration to the public via the Change4Life website. For families, there's a new mobile app, the Fun Generator, that will equip parents and families with over 100 indoor and outdoor activity ideas for kids of all ages.
Health Secretary Andrew Lansley said on Monday: "I'm looking forward to watching what is shaping up to be an exciting summer of sport on TV, beginning today with the first England football match in Euro 2012. But we know that playing sport can be as much fun as watching it and we want to help people make the most of opportunities to get active.
"That is why we are launching Games4Life: to inspire us all to get off our sofas and try some activity ourselves."
Local authorities and Change4Life supporters are also getting involved in supporting Change4Life and will be distributing over four million questionnaires to local communities.
The Change4Life experiential stand will be visiting Huddersfield on June 30 and Leeds on August 1 where visitors can learn more about physical activity and healthy eating. Visitors will also be able to try their hand at boccia, handball, rowing and cycling.
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