New toolkit to help bring women into sport
Published on: 4th August 2011
The Women’s Sport and Fitness Foundation (WSFF) is pleased to have launched a unique digital toolkit for sports organisers and deliverers looking to target women.
If kicking off programmes for young mums, teenagers, young professionals or other groups of women with particular requirements, the toolkit provides practical information on setting up, launching and marketing the offer to the different female audiences.
Through a range of detailed, downloadable factsheets, those organising women’s sports programmes can create a bespoke ‘kit’ that will provide them with considerations, advice and handy tips on how to run successful activities for their female audience.
Sue Tibballs, Chief Executive of the Sports and Fitness Foundation, said:
“We wanted to create a resource that was rich with ideas, easy to use and could be tailored to support programmes for different female audiences and levels of activities – the digital toolkit does just this. We’ve received excellent feedback from those using it already, with many saying how the hints and tips have helped them refine their offer for women and even attract more.
“The toolkit was created by collating our existing research into a usable guide and talking to different sports and fitness practitioners that are already running some exciting sports and fitness projects for women.”
The toolkit also includes a great guide to marketing activity – from using social media and designing posters to writing press releases to publicise particular programmes for women. The kit will be regularly updated and users can add to their resource continually with new materials and information.
To download the toolkit visit: http://wsfftoolkit.org.uk
To find out more about the Women’s Sport and Fitness Foundation please visit: www.wsff.org.uk
