Sponsorship in Womens Sport - a big deal?
Published on: 16th November 2011
The WSFF has launched the Big Deal report, looking at the lack of sponsorship investment in women's sport. It shows that sponsorship of women's sport in the UK amounted to just 0.5% of the total market. This compares to 61.1% for men's sport over the same period, between January 2010 and August 2011. Mixed sports accounts for the remainder of the market
This issue is particularly key ahead of the Olympics with many sponsors not taking advantage of the potential market available in women's sport. Evidence shows that it is a ripe time to invest in women's sport and the report outlines the best way this can happen.
----------------------
The case for commercial investment in women's sport reveals there continues to be a chronic lack of investment in elite women's sport in the UK.
A new report from The Commission on the Future of Women's Sport shows that sponsorship of women's sport in the UK amounted to just 0.5% of the total market. This compares to 61.1% for men's sport over the same period, between January 2010 and August 2011. Mixed sports accounts for the remainder of the market.
The report cites ten top reasons why the time is ripe to invest in women's sport including international success, low cost of entry, London 2012 and the powerful engagement opportunities offered by social media.
Support the campaign for investment and download the full report.
“To succeed in the world of sport you have to be at the top of your game and the lack of funding and sponsorship investment for aspiring women is another unnecessary barrier to contend with. The Big Deal report outlines the potential in this market and case for investment, so we really need those with influence inside the sports sector, along with creative brands and sponsors, to work together to change the situation and celebrate women’s sport.” Dee Caffari
“Women’s sport is littered with some extremely talented individuals and teams – it is such as exciting time to be part of it. The Big Deal report shows that audiences are clearly enjoying and fans of women’s sport, with a demand to see more. It would be fantastic if more brands invested in sponsorship for women’s sport to make sure the whole country, and world, gets to see the quality on offer.” Nicole Cook
Join the conversation on Twitter: @WSFF_UK #BigDeal
Have your say and discuss the issue on the new WSFF Facebook page
